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BULK MAIL CANADA
Your Canadian direct mail resource
www.bulkmailcanada.com  
Canada Post Direct Marketing Specialist
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WHAT IS BULK MAIL?

 
Quantities of 1,000 or more addressed advertising items mailed to Canadian addresses with a valid postal code qualify for reduced postage rates in Canada.

Depending on the message you are sending out, the design and weight of the mailer and the distribution density of your list, there is a range of postage rates for addressed admail shown below with links to the Canada Post website.



TYPES OF BULK MAIL


Personalized Mail (Formerly Addressed Admail) - Advertising promoting a product or service or to solicit donations. Personalized Mail postage rates.

• postcards, cards
• newsletters
• self mailers
• envelopes with inserts containing advertising material
• catalogues

Personalized Mail (Addressed Admail) Postal Options
There are two size categories - Short & Long or Oversize and two postal processes for using Personalized Mail.

Presort (most economical for mailings over 1,000 pieces). Special SERP certified software is required to sort your postal codes and calculate the postage. Bundling and delivery codes are assigned and enable the mail to be "prepped".

Machineable option eliminates the postal code sort and bundling processes, however, design, size, weight and thickness factors play a more important role as does placement of the address. If you mail between 1,000 and 5,000 pieces, the machineable option may be less expensive. The postal code area must be free from graphics and the printed address or label should be straight. The mail will be processed like first class mail going through the scanning machines at the post office.

What does not qualify for Personalized Mail? Invoices, statements, market research, surveys, newsletters that are paid subscriptions or that present news or opinions.

Dimensional Personalized Mail (formerly Dimensional Admail - Advertising material that is thicker than ¾" promoting your product or service. Types of promotional material in this category are boxes, videos and samples. Dimensional Personalized Mail postage rates

Publication Mail / Periodical Mail - Newspapers, magazines and newsletters containing information of interest as opposed to an advertising newsletter. Minimum volume 500. Publication Mail / Periodical Mail postage rates

Catalogues - Bound printed matter designed to sell or promote products or services. Minimum volume 500. Dimensional Personalized Mail postage rates

Business Reply Mail - Card or envelope that is used by your prospects or customers to reply to you with their order, donation or other type of response. You pay an annual fee plus postage on items mailed back to you and there is no minimum. Business Reply Mail rates

Householder Mail (Formerly Unaddressed Admail) - A database is NOT used in this category. Delivery is determined by choosing a postal area in Canada as opposed to a specific address. Volume depends on number of houses or businesses in a chosen area, therefore the 1,000 minimum does not apply. Types of advertising material in this category are flyers, brochures, samples. Effective January 12, 2009, there is a basic rate to residential and a premium rate to businesses. Click here for information on why you should use unaddressed admail when mailing to Canada. Householder Mail postage rates



IMPORTANT POINTS TO KNOW ABOUT USING HOUSEHOLDER MAIL


Postal Indicia - An indicia does the job of a postage stamp except it is printed on the envelope or self mailer and must be printed on your mailpiece if it weighs over 50 grams. Canada Post has recently changed several of them. Link to all postal indicias. Indicia artwork

Address Accuracy

To receive the reduced postage rate for mailings of 1,000 or more, every list will go through a computer process to verify that the addresses are deliverable. What may look like a correct address may not be true when compared against the monthly Canada Post master list of all addresses in Canada. After the comparison, an accuracy report is generated and it must show a 95% rate of accuracy to qualify for the reduced postage rates. Otherwise, a penalty of 5 cents will be added to each address on top of the postage for the percentage of records below 95%.

Ignoring the quality and accuracy of address data (street, city, province/state and postal/zip code) will damage your marketing results and increase your costs. Read our FREE report on How Accurate is Your List?

Here is a list of the provinces and the 2 letter designations.

NL - Newfoundland & Labrador
NS - Nova Scotia
QC - Quebec
SK - Saskatchewan
AB - Alberta
YT - Yukon
NB - New Brunswick
PE - Prince Edward Island
ON - Ontario
MB - Manitoba
BC - British Columbia
NT - Northwest Territories
NU - Nunavut


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REFERENCE MATERIAL ON CANADIAN VOLUME MAILINGS

Are you coordinating bulk mailings on your own? Are you a printer or graphic designer working with businesses that use direct mail? Be informed and keep mailing costs down. "Smooth MAILING" is an easy to understand reference book that gives you comprehensive addressed admail postal information. In less than one hour you will have a complete overview of how the post office, printer and mailing service functions inter-relate and affect bottom line costs for your client or YOU!

• Breeze through the maze of Canadian postal regulations
• Simplify access to Addressed Admail rates, dimensions and postal options
• Lower your direct mail costs - learn mistakes you can avoid
• Size, weight and thickness specs at your fingertips
• Take the mystery out of the mailing process
• Learn how to plan a large volume mailing
• Gain insight on the value of your database
• And much more!

Smooth MAILING is THE comprehensive reference book on addressed admail in Canada. To keep your costs low and have a quick reference book by your side, order a copy today.

"Unbelievable! This resource saved us more than 50 percent on our mailing costs."
B.C. Human Resources Management Association


Admail and Addressed Admail are trademarks of Canada Post Corporation.





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